Do you know what the most popular radio station is in the world?

It's the "radio station" we listen to and more importantly, the people we’re trying to engage with listen to.
 
It's WIIFM (What's In It For Me).
 
Of course, this doesn’t mean we’re all selfish (although some people will argue we only do things that ultimately benefit us in some way) but it does mean we have to care about what is important to others if we want to get through to them.
 
Bottom line: If you don't have a good WIIFM message, no one is going to tune in to what you have to say.
​

~~~~
​
If you liked this article then you'll love my weekly newsletter with practical tips to help you stand out from the crowd and thrive not just survive - sign up here.

Also, you can get free access to my video lesson here: How to OWN THE ROOM with Compelling Presentations
​