About
HFactor Solutions is a provider of B2B Sales Training and Marketing Strategy Consulting Services. With a keen understanding of Human Factors and Buyer Psychology, we have mastered the art and science of high-value selling. With this expertise, we enable companies to dramatically grow their revenues.
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Humza Adam is the Founder and Principal of HFactor Solutions. He holds over 10 years of experience in high-value Sales and Marketing as well as Training. With a keen understanding of Human Factors and Buyer Psychology, he has mastered the art and science of high-value selling. With this expertise, his work has led to over 4 billion dollars in sales revenues.
Humza holds a Master of Science degree based on the principles of Human Factors with published research in the area of human performance. He also holds a Masters of Science degree in Engineering Management. In addition, he has a number of years experience in coaching and training people for peak performance and is a Registered Corporate Coach (certified designation by the International body WABC). |
ASSOCIATES
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Gerald McGroarty is a Team Effectiveness consultant specializing in aligning human capital with organizational strategy and talent identification.Along with his business leadership expertise, he also specializes in the motivation, attitudes and behaviors of individuals and team performance in business and sports. He is a licensee of Self Management Group, one of the world leaders in psychometric profiling and recruiting selection screening. Shuaib Adam is a Body Language and Communications expert. He is an expert marksman and 3-time Olympian. Most recently he worked with the Japanese International Cooperation Agency (JICA) for over 14 years as their Chief Security Consultant in some of the most dangerous areas of Africa where sharp wits and his expertise in body language/non-verbal communication made him an indispensable asset in his role. He has also provided Close Protection services to numerous high profile figures from around the world.
Larry founded the executive search practice of Kathbern Management in 2004, intending to utilize his extensive senior management, technology and investment banking experience to assist organizations in a wide range of industries to find and recruit the best available talent in a variety of middle and senior management functions. He holds a B.A. degree from the University of Toronto and an M.B.A. degree from York University.
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OUR APPROACH
When we work with clients, we perform a proprietary diagnostic assessment that looks at the following areas:
1) Overall strategy - we firmly believe strategy must come before tactics, and we put this to the test
2) Positioning - we look at how well your product or service is positioned in the market compared to your competition
3) Unique Value Proposition - we assess, from a customer perspective, the unique value you provide in the marketplace
4) Messaging - we evaluate how strongly your messaging resonates with your prospects and clients
5) Systems - we take a Human Factors approach to look at your systems to find out what's working to drive sales and what isn't
Once we've completed the assessment, we build a plan to address the gaps between where you are and where you need to be. Then we help you implement the changes necessary to drive your business forward with maximum impact and sustainable high-performance.
When we work with clients, we perform a proprietary diagnostic assessment that looks at the following areas:
1) Overall strategy - we firmly believe strategy must come before tactics, and we put this to the test
2) Positioning - we look at how well your product or service is positioned in the market compared to your competition
3) Unique Value Proposition - we assess, from a customer perspective, the unique value you provide in the marketplace
4) Messaging - we evaluate how strongly your messaging resonates with your prospects and clients
5) Systems - we take a Human Factors approach to look at your systems to find out what's working to drive sales and what isn't
Once we've completed the assessment, we build a plan to address the gaps between where you are and where you need to be. Then we help you implement the changes necessary to drive your business forward with maximum impact and sustainable high-performance.