Outputs vs Outcomes - Don't Make This Big Mistake

 Are you making this huge mistake of confusing outputs with outcomes?
 
Most people think they're the same but they're dead wrong and it's costing them time, money and opportunities.
 
Why?
 
Well, outputs are the tangible products or services delivered, such as a report, a software feature, or a marketing campaign.
 
They are easy to point to and say, “I produced this great report on X topic” or, “I ran 50 training sessions last year.”
 
The problem is, nobody really cares about that.
 
On the other hand, outcomes are the changes or benefits that occur as a result of the outputs.
 
They are the ultimate impacts on the customer or the business, such as increased customer satisfaction, improved product quality, higher productivity…you get the idea.
 
And that’s what people really care about, the RESULTS of what you did.
 
Just because you did a bunch of activity, doesn’t mean much if it doesn’t produce the types of outcomes people really care about.
 
You’ll be far better off by first figuring out what results really matter to the people you’re talking to and how the outputs you created led to those results.
 
So, let’s not just count what we produce (outputs), but make what we produce count (outcomes).
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