Stop Pushing That Boulder Uphill!

Getting other people to buy into your idea or product or service can sometimes feel like pushing a boulder uphill, only to have it roll back down over you.


But it doesn’t need to be that way.


The reason most fail at this is because they are approaching it from the wrong perspective, their own perspective and not the “buyer’s” perspective.


When you come from your own perspective, you can come across as a self-interested “taker” looking to help yourself to their time or money.


This destroys trust and in the worst case, makes them perceive you like a used-car salesperson.


A far better and more effective approach is to be buyer-centric, which means put yourself in the buyer’s shoes and imagine how they might be seeing the challenge or opportunity you’d like to help them with.


And that’s a key point, your goal should be to help them make the best decision that enables them to get to where they want to go.


When they feel you really do care about helping them succeed, you help them buy your idea, product or service, without feeling sold.


As the great Zig Ziglar once said, “You can have everything in life you want, if you will just help other people get what they want.”


I couldn’t have said it better myself!


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